Laurence Smith

Art Director & Graphic Designer

Non Profit Projects

My design career started with volunteering for non-profits. I went on to do work professionally and continue to volunteer my time to this day. It brings a different set of problems from most other projects. Typically there isn’t a written set of branding guidelines, it's very free form. The challenge is keeping the goals and serious causes they represent in mind, while trying to bring some fun and excitement to the specific event or ongoing campaign.