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Designing for Nonprofits brings a different set of problems from most other projects. Typically there isn't a written set of branding, it's usually a set of specific colours and a "look". The challenge is keeping in mind the goals for serious causes they represent, while trying to bring some fun or excitement to the look of the event. The fun part is the free reign on type, layout, and elements so it gives an opportunity to try new techniques.
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